My very first thought on reading this story was of the episode "In Excelsis Deo" from Series One of The West Wing, where a homeless Korean war veteran dies and Toby Ziegler is contacted because the guy is wearing a coat Toby had given to a charity shop which had one of his business cards in it. Toby arranges a military funeral.
President Bartlett: Toby, if we start pulling strings like this don't you think every homeless veteran is going to come out of the woodwork?
Toby Ziegler: I can only hope, Sir.
Where Toby could only hope, some organisations are making it happen.